Improving Local Visibility of Used Clothing Shop

This is my case study on how I helped improve the digital and local visibility of a used clothing shop with no cost to the owner.

My Tita (mother’s elder sister) opened a used clothing store in Nagerong, Lazi, Siquijor, a few years ago. She is a doctor based in St. Pete, Florida, and she loves thrift stores in the U.S. Because she loves thrifting, she has accumulated tons of clothes and accessories and sent these to us via balikbayan packages. She also regularly sends gowns and tuxedos to be rented out for special occassions in our town. For the first few years of the business, she focused on gown/tuxedo rental. Eventually, she added used clothing for sale. In the summer of 2022, I volunteered to change management and turn around her business for 4 weeks.

  1. Issues in the business
    1. Location. Local visibility.
  2. How I Solved These Issues
    1. Improved merchandise display
    2. Sold online via Facebook
    3. Targeted ideal market
    4. Added payment options
  3. How much the business made
  4. How is the business a year after
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Simple & Cheap Maternity Shoot in Cebu

Except when you are Cebuana blogger, Kryz Uy, level, there is no need for you to do an elaborate, often expensive, maternity shoot here in Cebu City. Joel and I have assisted some of our friends with their maternity shoots — they were fun, they were not staged, and they were not expensive. Here are my tips for a simple and cheap maternity shoot in Cebu City:

Read more: Simple & Cheap Maternity Shoot in Cebu
  1. Tip # 1: Use your home as your maternity shoot location
  2. Tip #2: Wear comfortable clothes
  3. Tip #3: Involve your husband and your other children.

Tip # 1: Use your home as your maternity shoot location

I have not been pregnant before but many women who went through pregnancy have told me how uncomfortable going around places. Most would want to just lie down in bed. Of course who would not be uncomfortable when you are carrying a human being inside you, right?

The most comfortable maternity shoot location we’ve done in Cebu was at our friend’s bedroom. Even when you have a tiny room (which they had at that time), that will still work for as long as there is natural light or you have a ring light. For our other friend, we did the photoshoot at a room at the Quest Hotel.

Tip #2: Wear comfortable clothes

You don’t have to bare your pregnant belly during your maternity shoot. You don’t have to pose sexy and do buodoir-style during your maternity shoot. You don’t have to throw away your Roman Catholic Cebuana upbringing just to go with the hype of bare bellies and lingeries in maternity shoots.

Wear a shirt, wear a duster, wear leggings — wear what you want. You are after all capturing the moment as it is and not capturing the moment as staged. You don’t have to hire a stylist or buy new clothes that you probably won’t wear after you’ve given birth.

Tip #3: Involve your husband and your other children.

I understand that maternity comes from the word mater which means mother but the shoot need not just focus on the mother because we all know that pregnancy is a journey not only for you but also your husband and your other children (if you have). Involve them in the shoot because that is how pregnancy really is, everybody helps for the new baby.

In fact, I love the idea of the family doing household chores for the photoshoot, like a #dayinthelife style.